Nike details the signature Air Force 1 sneaker model in a Starfish colorway palette. The retro palette is declared with printed graphics. As a touch of branding, the tongue tag has a black and white "Nike Air" sign paired perfectly with the cream tonal laces.
The small emblem by the ankles is accompanied by a black miniature Swoosh by the sidewalls and contrasted with a bright orange heel tab. The upper is constructed from full-grain leather in white and the heel is marked with a teal strip with rows of more branding accents reading "Nike." To further reinforce the vintage look, the shoe has an off-white midsole foundation, which is added as a reference to the 80s.
Image Credit: Nike
What's Driving This Trend
- Retro Sneaker Revival
- The trend towards 80s-inspired sneakers presents opportunities for brands to revive and innovate on vintage designs.
- Branded Accenting
- As seen with the miniature Swoosh and branding accents throughout the shoe, there is potential for industry players to focus on unique, subtle branding for added brand recognition.
- Tonal Color Schemes
- The use of a single color palette, or tonal color blocking, presents an opportunity for brands to experiment with bold color choices while invoking a cohesive and sophisticated aesthetic.
Who This Affects Most
- Footwear
- As demonstrated by Nike's Air Force 1 Starfish colorway, footwear companies can capitalize on the trend towards 80s-inspired designs and experiment with bold color and branding choices.
- Fashion and Apparel
- Fashion brands can incorporate retro sneaker designs into their apparel lines, creating a cohesive and nostalgic aesthetic.
- Marketing and Advertising
- Brands can utilize the trend towards tonal color schemes and unique branding accents as a marketing tool, targeting consumers who appreciate vintage design and aesthetics.
