Following on the heels of the U.K release, Starbucks's 2020 holiday drinks are now available in the United States for a limited time. The iconic drinks come back every season, keeping consumers on their toes when it comes to what options will be available. This year, the brand is back with a mix of old classics and completely new iterations.
The highly popular peppermint mocha returns for the 18th year in a row, offering a sweet and memorable flavor profile with a whipped cream and chocolate finish. Additional menu items include The Toasted White Chocolate Mocha, alongside the Caramel Brulée Latte and Eggnog Latte.
The holiday drink collection will be available in-store starting November 6th.
Image Credit: Starbucks
Why This Trend Is Growing
- Seasonal Confectionery Drink Trend
- Opportunity for companies to create their own unique and innovative seasonal drink offerings, attracting customers with new flavors and experiences.
- Limited-time Menu Offering Trend
- Chance for businesses to create excitement and urgency among consumers by offering limited-time menu items that are exclusive to a particular season or event.
- Flavor Iteration Trend
- Potential for companies to experiment and introduce new flavor combinations or variations of popular drinks, appealing to adventurous consumers looking for novel taste experiences.
Industries Being Reshaped
- Restaurant Industry
- Restaurants can capitalize on the seasonal drink trend by creating their own unique and enticing drink offerings that align with the holiday season, attracting more customers and boosting sales.
- Beverage Industry
- Beverage companies can take advantage of the limited-time menu offering trend by introducing new and exclusive drink options during specific seasons or occasions, driving consumer interest and sales.
- Coffee Shop Industry
- Coffee shops can embrace the flavor iteration trend by constantly introducing new and innovative flavor combinations to their menu, attracting customers who seek unique and adventurous taste experiences.
