The Biggest Ever Starbucks Location Will Open in Chicago
Daniel Johnson — September 9, 2019 — Business
The largest-ever Starbucks location will open in Chicago. The location of the store will be in the Magnificent Mile neighborhood, where the building was previously a Crate and Barrel. Starbucks announced that its largest store will open in November, and it will be larger than the previous Tokyo location, which was formally the world's largest Starbucks location. The new coffee shop will be four stories with 43,000 square footage.
Starbucks has had a history of using its largest locations as attractions for customers. As a result, some of the largest Starbucks locations have had specialty items including coffee, tea, as well as cocktails and food items. Starbucks has indicated that this new location will follow this tradition, and serve as a testing ground for potential new menu items.
Image Credit: Starbucks
Starbucks has had a history of using its largest locations as attractions for customers. As a result, some of the largest Starbucks locations have had specialty items including coffee, tea, as well as cocktails and food items. Starbucks has indicated that this new location will follow this tradition, and serve as a testing ground for potential new menu items.
Image Credit: Starbucks
Trend Themes
1. Largest Coffee Chain Locations - The trend of opening larger coffee chain locations to attract customers as attractions.
2. Specialty Menu Items - The trend of offering specialty menu items at large coffee chain locations to provide unique experiences for customers.
3. Testing Ground for Innovation - The trend of using large coffee chain locations as testing grounds for new menu items and innovative ideas.
Industry Implications
1. Coffee Chain Industry - The coffee chain industry can benefit from opening larger locations and offering specialty menu items to attract more customers.
2. Restaurant Industry - The restaurant industry can learn from coffee chains by using their larger locations as testing grounds for new menu items and innovative ideas.
3. Hospitality Industry - The hospitality industry can adopt the trend of opening larger locations and offering specialty items at their establishments to create unique and memorable experiences for guests.
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