As audiences around the world gear up for the release of Star Wars: The Force Awakens, creative UK car dealership Carwow recently transformed a series of car models into concept vehicles modelled after the Star Wars movie characters. The vehicles embody the costumes, appearance and aesthetic of the various sci-fi personalities popularized throughout the franchise.
Carwow is an online auto platform that creatively took it upon themselves to transform popular vehicle models into the various Star Wars characters. Cars such as the Dodge Charger and the BMW Z4 are transformed into Stormtroopers, Boba Fett and Han Solo in these mockup campaign illustrations. Each vehicle tailors the shape of the character's costume into the vehicle's design. For example, the Stromtrooper concept car features rounded helmet-like edges and a low ride.
What's Driving This Trend
- Pop Culture-inspired Car Designs
- Businesses can consider creating concept cars inspired by popular franchises to attract a culturally-savvy demographic.
- Custom Car Services
- Entrepreneurs can provide customized vehicle design services tailored to a client's individual interests.
- Nostalgia-inspired Marketing
- Brands can use nostalgia to attract customers by referencing iconic pop culture characters and designs.
Who This Affects Most
- Automotive Industry
- Automakers can tap into pop culture trends to create brand affinity and increase sales.
- Entertainment Industry
- Movie studios and other entertainment companies can partner with car manufacturers to create customized vehicles that market new releases.
- Marketing Industry
- Advertising agencies can use pop culture icons and nostalgia to create memorable and effective campaigns for their clients.
