Don't blame the Internet if it breaks over the revealing of the Star Wars Hot Wheels collection. This collaboration is essentially a new type of Star Wars toy, one that can hopefully run on a plastic track with a loop.
The Star Wars Hot Wheels collection will make its debut at the 2014 San Diego International Comic-Con. There you'll be able to get your hands on Yoda, Chewbacca and R2-D2 cars, among many others. What's more, there will also be a life-sized "Darthcar," which is actually a Corvette hidden under a body kit that's certainly from the dark side. If you aren't going to Comic-Con and don't feel like dropping big bucks on toy cars you can check out the Star Wars Hot Wheels here.
What's Driving This Trend
- Sci-fi Toy Car Collections
- Opportunity for merging beloved sci-fi franchises with toy car collections.
- Hot Wheels Collaboration
- Opportunity for Hot Wheels to collaborate with popular franchises to create unique toy car sets.
- Comic-con Exclusive Releases
- Opportunity to create exclusive toy car collections for comic conventions.
Who This Affects Most
- Toy Manufacturing
- Opportunity for toy manufacturers to explore collaborations with popular entertainment franchises.
- Collectibles Market
- Opportunity to cater to the demand for collectible sci-fi toy car sets.
- Convention Merchandise
- Opportunity for merchandise companies to create exclusive collectibles for comic conventions.
