The best way to communicate the level of spice in an edible product is to describe it as inflicting a sense of flames on the tongue, and in all of its crisp simplicity, Sriracha Hot Sauce packaging does this very effectively.
The Hot Rooster Sauce is one of the most versatile, and it's perhaps from where the iconic image for the new branding identity dame. The jar, tin and squeezable bottle have each been dressed with a similar sticker, depicting a white block image of a chicken in profile. From the bird's open beak copes a fiery cry of blazing flames, subtly indicating a possible meal worth marinating. Designed by Elizabeth O. Soule, Sriracha Hot Sauce packaging gets right to that spicy point.