Squishville by Squishmallows is a new expansion of the plush brand Squishmallows that shares even more soft and squeezable toys and playsets for kids. The new range is introducing the UK’s first all-plush playsets, which help to create inspiring new worlds for the characters that kids have come to know and love.
There's the Squishville Mini-Squishmallow with Vehicle and the Squishville Mystery Mini-Squishmallow with Fashion Item, plus accessory sets so that kids can see their Squishmallows in the kitchen, take them camping, on a picnic or to the playground.
By summer 2021, there will be over 120 characters for kids to discover, including mini collectibles and rare characters. Following this, there are even more new characters to be introduced in the fall of 2021.
Image Credit: Jazwares
What's Driving This Trend
- All-plush Playsets
- Opportunity for disruptive innovation in creating immersive play experiences with all-plush playsets.
- Expansion of Squishmallows
- Opportunity for disruptive innovation in expanding the Squishmallows brand through new product ranges.
- Collectible Mini-squishmallows
- Opportunity for disruptive innovation by introducing rare and collectible mini-Squishmallows characters.
Who This Affects Most
- Children's Toy Industry
- Opportunity for disruptive innovation in the development of all-plush playsets and expanding toy brands for kids.
- Collectibles Industry
- Opportunity for disruptive innovation by introducing rare and collectible mini-Squishmallows characters in the collectibles market.
- Immersive Play Experiences Industry
- Opportunity for disruptive innovation in creating immersive play experiences through all-plush playsets and character-driven worlds.
