Sprocket-Exposing Cameras

The Powershovel Brand Creates Camera with Sprocket Patterns

The Blackbird Fly 35MM Twin-Lens Reflex camera by Powershovel is inspired by the old-school iconic Rolleiflex camera of the 1920s. This new beauty has been revived by Japanese cult brand Powershovel. The Blackbird adopts the cool design of the Rolleiflex, but is updated to offer so much more. Unlike other cameras, which would ordinarily use 120-format film, this one uses 35MM film which allows users to print, scan and process.

The uniqueness of the Powershovel Blackbird is in the ability to not only expose the entire film, but the sprocket pattern as well. Photography enthusiasts use one lens like a viewfinder and the other to expose the film.

Sprocket-exposing Cameras
The trend of cameras that can expose sprocket patterns creates an opportunity for disruptive innovation in the photography industry.
35mm Film Cameras
The trend of using 35mm film instead of 120-format film creates an opportunity for disruptive innovation in the film and photo processing industry.
Twin-lens Reflex Cameras
The trend of new designs based on old-school twin-lens reflex cameras creates an opportunity for disruptive innovation in the camera design industry.

Industries Being Reshaped

Photography Equipment
The trend of sprocket-exposing cameras creates an opportunity for disruptive innovation in the design and production of photography equipment.
Film and Photo Processing
The trend of using 35mm film creates an opportunity for disruptive innovation in the film and photo processing industry.
Camera Design
The trend of new designs based on old-school twin-lens reflex cameras creates an opportunity for disruptive innovation in the camera design industry.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 29%
Freshness 8%