For 2018, a fresh Spring/Summer Pressure collection was released, along with a lookbook that highlights some of the most unique designs, while showing how they can be styled together.
The lookbook features both female and male models to show that the garments are meant to be unisex, with the statement use of graphics taking over boxy tees, hoodies, caps and more. In order to celebrate the many different cultural influences that impact its designs, Pressure's graphics combine artwork that's taken from elements of Greek mythology with English, Russian, and Arabic writing.
The 2018 Spring/Summer Pressure collection can be found on the streetwear brand's web store, along with many of its past collections that make use of unique statement graphics as well.
What's Driving This Trend
- Gender-neutral Streetwear
- Exploring unisex clothing options presents an opportunity to disrupt traditional gender norms within the fashion industry.
- Cultural Fusion Fashion
- Integrating diverse cultural influences into fashion designs offers a chance to create unique and inclusive clothing options for consumers.
- Mythology-inspired Artwork
- Incorporating elements from mythology into graphic designs presents a disruptive opportunity to create visually striking and storytelling fashion pieces.
Who This Affects Most
- Streetwear Fashion
- The streetwear industry can leverage gender-neutral and culturally diverse designs to tap into new consumer markets and attract a broader customer base.
- Fashion E-commerce
- Online fashion retailers can capitalize on the demand for unique statement graphics and offer a platform to showcase and sell limited edition streetwear collections.
- Creative Design Services
- Design agencies specializing in artwork creation can collaborate with fashion brands to develop mythology-inspired graphics, adding a new dimension to their design offerings.
