The Springfield Art Museum in Springfield, Missouri, recently launched a long-planned project to put its collection online for public viewing. The catalog, which currently hosts 180 objects from the Springfield Art Museum's permanent collection, will continue to expand as the curatorial team takes inventory and digitally registers all of the photos, paintings, objects and sculptures, a process that has taken two years thus far.
The Springfield Art Museum's move to make their collection available online in its entirety is an intelligent marketing decision by the organization that will likely bring their work in front of a wider audience that otherwise may not be exposed to it. As consumers' lives continue to become more digitized, it is much more likely for consumers to seek out the experience after first being introduced to the concept online, rather than the other way around.
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