These ads for Joyent Ayurvedic Pain Remover show us that their brand of rub-on pain reliever not only removes the pain, but actually replaces it with a slinky toy.
They may want to consider marketing this as a weight loss product. The ads were created by advertising agency Bhadra Communications, Bangalore, India with creative direction by Siju S Nair.
Implications - Consumers get metaphors and in fact derive entertainment and information from them simultaneously. Ads that use symbolism and imagery in order to convey their message are ultimately more effectively digested by their viewers. No company should ever take this fact lightly. Forfeiting creativity in any marketing effort is the product of laziness and apathy.
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