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Sporty Elegant Watches

The Timekeeper Stuns Kickstarter with a Modern and Ultra-Chic Aesthetic

— August 26, 2019 — Fashion
A sporty elegant watch is in high demand as the style-minded consumer is looking for versatility in his day-to-day. Seattle-based timepiece brand James & Muriel attempts to satisfy this niche with a sophisticated premium design that is currently gaining funding on Kickstarter. The goal has already been hit, but the campaign has a little more than a month to go, testifying to the aforementioned demand.

The sporty elegant watch embraces "Swiss-made gold plated Ronda movement" and surgical-grade stainless steel cases for added durability. The strap is made of full-grain Italian leather and the silhouette of the timepiece allows for individuals to switch it based on activity, ensuring a level of adaptability to the design.

James & Muriel's sporty elegant watch silhouette is made available to the consumer in three distinct colorways.
Trend Themes
1. Versatile Timepieces - In response to the demand for versatility in day-to-day wear, watchmakers can design timepieces that switch based on activity.
2. Sophisticated Sports Watches - There is room for design innovation in the sports watch segment, to create pieces that exemplify luxury and refinement but are still suited for physical activities.
3. Sustainable Luxury Accessories - Elegant watches made from materials that prioritize sustainability and ethical sourcing can appeal to environmentally conscious consumers.
Industry Implications
1. Watchmaking Industry - Watchmakers can cater to the style-conscious consumer by creating timepieces that combine the functional and aesthetic aspects of watches.
2. Luxury Fashion Industry - Fashion companies can expand their offerings of luxury accessories with stylish sports watches that appeal to customers looking for versatility and refinement.
3. Sustainable Fashion Industry - Sustainable fashion companies can tap into the luxury market by creating elegant timepieces made from materials that prioritize sustainability and ethical sourcing.
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