Corrado Grilli is a talented Italian graphic artist that has recreated several popular sport logos from globally renown athletic brands using Google Maps. The project, entitled 'Branded Cities' showcases the logos recreated as a route from a major city that has a connect the dots aesthetic used in recreating the shapes and forms in the logos.
The illustrations creatively blend topography with sportswear in an illustrative design that makes use of the roads on city maps to create the outline of logos from brands such as Jordan, Supreme and GARCONS PLAY. The logos are recreated by using different pins on a city map to trace out the outline of the logo. Since the logos are recreated using real maps, the Google Maps platform shares how long it would take to drive the route.
Why This Trend Is Growing
- Topographic Branding
- Using topography to recreate logos presents an opportunity for branding that is visually striking and unique.
- Route-based Design
- Designing logos based on city routes opens up possibilities for creating interactive and dynamic brand representations.
- Maps as Artistic Medium
- Using maps as a medium for creative expression opens up innovative possibilities for artwork and design.
Industries Being Reshaped
- Graphic Design
- The graphic design industry can explore topographic branding as a new way to create visually appealing logos.
- Sportswear
- Sportswear brands can incorporate route-based design in their logos to showcase a connection to specific cities or locations.
- Art and Design
- The art and design industry can embrace the use of maps as a medium for creating unique and visually striking artwork.
