Aum Zone is an Indian brand, based in the southern city of Bengaluru, that offers a one-stop marketplace for all kinds of spiritual products and services. The company's website lets consumers purchase everything from incense sticks and idols to yoga products and spiritual clothing.
In addition to its online store, Aum Zone is planning to open over 100 retail outlets across India as well as abroad, offering "seamless and trouble free service across the offered range."
India has a strong history of spirituality, and has always been home to a massive market for prayer, ritual and devotional products and services. However, the marketplace for these products and services has been fragmented and disorganized so far, something that Aum Zone is looking to exploit by taking care of consumers' spiritual needs through both online and offline portals.
Why This Trend Is Growing
- One-stop Spiritual Marketplace
- There is an opportunity for startups to create one-stop marketplaces, both online and offline, for purchasing spiritual products and services in fragmented markets.
- Integrated Online and Offline Services
- There is a trend towards offering integrated spiritual product and service offerings, both online and offline, for seamless and trouble-free service.
- Fragmented Spiritual Marketplace
- There is a trend for startups to organize disorganized spiritual marketplaces, offering a wide range of spiritual products and services in one place.
Industries Being Reshaped
- E-commerce
- The growth of one-stop online marketplaces for spiritual products and services presents an opportunity for e-commerce businesses to expand into the fragmented market.
- Retail
- The trend towards one-stop offline retail outlets for spiritual products and services presents an opportunity for retail businesses to tap into the fragmented market.
- Spiritual Products and Services
- The fragmented nature of the spiritual market presents an opportunity for businesses to offer a wide range of spiritual products and services in an organized and integrated manner.
