Just like its Mini Spicy Pumpkin Samosa, Trader Joe's new Spicy Pumpkin Curry Simmer Sauce combines the delicious fall taste of pumpkin with a bit of fiery heat. As Trader Joe's jokes, "Is there anything to which we won’t add pumpkin? Apparently not."
Trader Joe's new Spicy Pumpkin Curry Simmer Sauce is a ready-to-use curry sauce that can be used to prepare delicious Thai-style curries at home. The sauce is infused with spices like lemongrass, ginger, turmeric, cumin, and coriander, as well as pumpkin puree and coconut cream. This gives the sauce a creamy texture, that's completely vegan. The sauce also gives a deliciously spicy kick thanks to the red jalapeño puré—though the brand assures customers that it's "not overwhelmingly spicy."
Image Credit: Trader Joe's
What's Driving This Trend
- Pumpkin-flavored Products
- Businesses can innovate by exploring unconventional pumpkin-based flavors and experimenting with different spice combinations.
- Convenient Meal Solutions
- Companies can capitalize on the increased demand for easy-to-prepare meal solutions by developing more ready-to-use sauces and condiments.
- Vegan Products
- The rise of veganism presents an opportunity for companies to create more plant-based alternatives, like Trader Joe's Spicy Pumpkin Curry Simmer Sauce.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the pumpkin spice trend and create new innovative products like pumpkin-based sauces and condiments.
- Retail
- Retail companies can take advantage of the demand for seasonal items and promote Thanksgiving-specific products to drive sales.
- Meal Delivery Services
- Meal delivery companies may expand their product offerings by including more pumpkin-flavored meal options, making use of fall season produce.
