Beauty brand ILIA offers consumers with hydrating lip products filled with tinted berry shades that also include SPF for added sun protection. The inclusion of sunscreen into the makeup product makes it seamless for consumers to add protection and color to their lips without having to double up on products.
Often times consumers forget to apply sunscreen to their mouth area, leaving it extremely sensitive to burning. The ILIA Tinted Lip Conditioners are a combination of a sun protection product and a lipstick giving a natural and sheer pop of color. The tints are made using natural ingredients filled with antioxidants such as avocado, sesame, cranberry, shea and cocoa extracts. Each tube contains a zinc content to give the product an SPF of 15.
Key Themes Behind This Trend
- Tinted SPF Makeup
- The trend of adding sunscreen to makeup products is disrupting the beauty industry by providing consumers with convenient and multifunctional products.
- Natural Antioxidant Ingredients
- The trend of including natural antioxidant ingredients in makeup products is disrupting the beauty industry by catering to consumers looking for healthier and eco-friendly options.
- Hydrating Lip Products
- The trend of offering hydrating lip products that provide moisture and color is disrupting the beauty industry by catering to consumers who want to simplify their beauty routines.
Where This Applies
- Beauty
- The beauty industry can benefit from the trend of tinted SPF makeup by developing products that offer both sun protection and makeup benefits in one.
- Natural and Organic
- The natural and organic industry can benefit from the trend of using natural antioxidant ingredients in makeup products to increase demand for healthier and eco-friendly options.
- Skincare
- The skincare industry can benefit from the trend of hydrating lip products by developing more products that offer moisture and color to simplify consumer beauty routines.
