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Treaded Nylon Footwear Designs

Palace and Salomon Join Forces on a Pair of Speed Cross 4 Sneakers

— September 3, 2019 — Fashion
Palace Skateboards and Salomon work in collaboration to design a new iteration of the classic Speed Cross 4 sneaker model for the season. The duo blends together two iconic colorways to create the latest update, delivering high performing design elements throughout the entire construction.

Notably, the sneakers rise to the performance of both hiking and trail-running specifically, whilst also spotlighting the style conscious approach to the overall design language. The uppers are made from ripstop nylon materials with overlaying accents at the sides of the sneaker, the heel, and the toe. Branding accents are found at the toe as well, nodding to Palace and Salomon's branding runs down the side of the heel. The sneaker's London and US launch is set for September 6th and Japanese launch on September 7th.
Trend Themes
1. Performance Footwear - Opportunity for developing innovative footwear that combines high performance and stylish design for outdoor activities.
2. Collaborative Design - Opportunity to partner with other brands to create unique and appealing products that cater to different consumer preferences.
3. Functional Fashion - Opportunity to merge fashion and functionality by incorporating performance features into everyday fashion items.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to incorporate technical materials and design elements into their products for enhanced performance.
2. Outdoor Gear - Opportunity for outdoor gear companies to create footwear that bridges the gap between hiking and trail-running, providing versatile options for outdoor enthusiasts.
3. Fashion Retail - Opportunity for fashion retailers to collaborate with sports and outdoor brands to offer unique and functional fashion items to their customers.
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