'Shake Shack' released a specialty burger that honors celebrity chef and author Rachel Ray. While many celebrities have lent their names to different food products, this burger is specially designed to reflect the legacy of the talented chef.
The specialty burger celebrates the 10 year anniversary of Ray's hit show 'Every Day with Rachael Ray.' The new 'Pickled Jalapeño Burger' is a beef burger topped with cheese, marinated shallots, Sriracha and deep-fried Gordy's Thai basil jalapeños. The addition of jalapeños is particularly important, as Ray considers them one of her favorite ingredients. The result is a spicy hamburger with a delightfully crunchy center.
The tasty new burger is only available from October 13th until October 18th, meaning fans will have to act fast to get their hands on one.
What's Driving This Trend
- Celebrity-inspired Foods
- The trend of creating food products that honor and celebrate celebrities provides marketing opportunities for industries, especially the food industry, that can leverage the celebrity factor in their products.
- Limited Time Offer Foods
- The trend of offering limited time product releases, as demonstrated by the Pickled Jalapeño Burger, creates a sense of urgency and exclusivity that attracts consumers who fear missing out on a unique experience.
- Gourmet Burgers
- The trend of elevating traditional fast food items to gourmet status, as evident with the addition of jalapeños and other elevated toppings, provides opportunities for innovation within the fast food industry.
Who This Affects Most
- Food Industry
- The food industry can leverage the celebrity factor and create new product lines that honor and celebrate famous personalities such as chefs, actors and musicians.
- Fast Food Industry
- The fast food industry can take advantage of the trend of gourmet burgers and elevate their traditional menu items by incorporating elevated toppings and unique flavor combinations, like the Pickled Jalapeño Burger.
- Marketing Industry
- The marketing industry can use this trend to connect with consumers through experiential marketing strategies that focus on unique limited-time offers and collaborations with celebrities and influencers.
