The Spacegoods Oat Mushroom Latte is the brand's first ready-to-drink (RTD) coffee product that expands on its core range and responds to demand for functional coffee products amongst nutrition-minded consumers. The drink features the brand's Rainbow Dust mushroom-adaptogen coffee blend to incorporate coffee extract, mushrooms and adaptogens to offer energy and focus throughout the day. The vegan, cruelty-free and all-natural drink comes in two options including Coffee and Coffee Caramel, which are each arriving in the UK.
Founder Matthew Kelly commented on the Spacegoods Oat Mushroom Latte saying, "I started Spacegoods because I was done with what coffee was doing to my mind and body. Now it's in a can, in a range of flavours, and you can take it anywhere. This is the version of coffee I always wished existed.”
Key Themes Behind This Trend
- Functional RTD Coffee
- Portable coffee formats infused with mushrooms and adaptogens signal room for brands to merge daily caffeine rituals with measurable cognitive wellness benefits.
- Adaptogenic Energy Drinks
- Consumer interest in smoother energy creates openings for stimulant alternatives that pair familiar flavors with functional botanicals.
- Plant-based Wellness Lattes
- Vegan oat-based lattes are broadening the premium canned beverage space by linking clean-label convenience with lifestyle-driven nutrition cues.
Where This Applies
- Ready-to-drink Beverages
- The beverage sector is being reshaped by shelf-stable wellness formats that translate supplement ingredients into mainstream grab-and-go products.
- Functional Foods
- Within functional foods, adaptogen-led formulations highlight potential for cross-category products that sit between nutrition, mood support, and everyday indulgence.
- Coffee Industry
- Coffee brands face emerging competition from hybrid formats that reduce dependence on traditional brewed experiences while preserving flavor familiarity.
