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Fashion-Forward Exploration Apparel

South2 West8 Unveiled Stylish Cold Weather Essentials

— March 26, 2018 — Fashion
South2 West8 is a sub-label by NEPENTHES and it is making a return with a range of exploration apparel for Fall/Winter 2018. The Japanese fashion label's brand-new pieces will help to prepare consumers for the colder seasons of the year. Delivering an array of patterns and designs, the collection also boasts a broad range of silhouettes as well.

The upcoming South2 West8 Fall/Winter 2018 collection features pieces such as sweatpants, vests and knit hoodies. Some standout items from the new seasonal range are the functional anoraks that are coated in a tree camouflage print, the metallic overcoats accented with leather details, a wide-fitting long plaid coat, the Americana graphic hoodies, a tan fishermen's vest, and loose-fitting neon sweatpants.
Trend Themes
1. Exploration Apparel - South2 West8's new exploration apparel line presents opportunity for disruptive innovation in the outdoor wear industry.
2. Cold Weather Essentials - The trend of producing fashionable cold weather essentials could expand to other fashion labels and industries looking to cater to specific consumer needs.
3. Patterned and Designed Apparel - The use of patterned and designed apparel in cold weather clothing could be a disruptive innovation opportunity for the fashion industry.
Industry Implications
1. Fashion - The fashionable cold weather essentials trend could expand into other sectors of the fashion industry, allowing for increased consumer options and competition.
2. Outdoor Wear - South2 West8's exploration apparel line could encourage other outdoor wear brands to incorporate style and design innovation into their functional items.
3. Textile Manufacturing - The use of unique prints and designs in South2 West8's clothing line present opportunity for disruptive innovation in textile manufacturing processes and techniques.
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