Fashion-Forward Exploration Apparel

South2 West8 Unveiled Stylish Cold Weather Essentials

South2 West8 is a sub-label by NEPENTHES and it is making a return with a range of exploration apparel for Fall/Winter 2018. The Japanese fashion label's brand-new pieces will help to prepare consumers for the colder seasons of the year. Delivering an array of patterns and designs, the collection also boasts a broad range of silhouettes as well.

The upcoming South2 West8 Fall/Winter 2018 collection features pieces such as sweatpants, vests and knit hoodies. Some standout items from the new seasonal range are the functional anoraks that are coated in a tree camouflage print, the metallic overcoats accented with leather details, a wide-fitting long plaid coat, the Americana graphic hoodies, a tan fishermen's vest, and loose-fitting neon sweatpants.

Exploration Apparel
South2 West8's new exploration apparel line presents opportunity for disruptive innovation in the outdoor wear industry.
Cold Weather Essentials
The trend of producing fashionable cold weather essentials could expand to other fashion labels and industries looking to cater to specific consumer needs.
Patterned and Designed Apparel
The use of patterned and designed apparel in cold weather clothing could be a disruptive innovation opportunity for the fashion industry.

Where This Applies

Fashion
The fashionable cold weather essentials trend could expand into other sectors of the fashion industry, allowing for increased consumer options and competition.
Outdoor Wear
South2 West8's exploration apparel line could encourage other outdoor wear brands to incorporate style and design innovation into their functional items.
Textile Manufacturing
The use of unique prints and designs in South2 West8's clothing line present opportunity for disruptive innovation in textile manufacturing processes and techniques.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 17%
Freshness 8%