Heritage-Inspired Breakfast Biscuits

Kanira's South Asian-Inspired Biscuits Feature Pearl Millet

The limited-edition Kanira x Diaspora Co. Morning Ritual Kit shares a taste of gluten-free, South Asian-inspired biscuits for breakfast. These breakfast biscuits feature pearl millet as their key ingredient, along with other beneficial ingredients from Eastern wellness like turmeric, ghee, adaptogenic ashwagandha and chai.

In the recipes, gluten-free pearl millet is combined with amaranth and almond flours, plus coconut sugar, coconut oil, flaxseeds and chia seeds. Pearl millet is a climate-smart crop that also happens to be a source of prebiotic fiber, protein and iron, as well as important vitamins and minerals, and Kanira sources this ingredient from farms in India.

These breakfast biscuits stand out with unique flavors like Chai Spice; Coconut & Cardamom; and Turmeric & Ginger.

Climate-smart Crops
With the rise in environmental awareness, there is an opportunity for companies to incorporate climate-smart crops like pearl millet into more products for health-conscious consumers.
Adaptogenic Ingredients
The use of adaptogenic ingredients like ashwagandha in food products could disrupt the wellness industry by appealing to consumers looking for stress-reducing nutrition.
South Asian-inspired Flavors
Food companies could capitalize on the growing interest in South Asian-inspired flavors by incorporating them into unique product offerings like breakfast biscuits.

Who This Affects Most

Food Industry
Food companies could gain a competitive edge by utilizing locally-sourced, climate-smart crops and unique flavors like those found in Kanira's South Asian-inspired breakfast biscuits.
Wellness Industry
The use of adaptogens in food products like Kanira's breakfast biscuits could disrupt the wellness industry and appeal to health-conscious consumers looking for functional foods.
Agriculture Industry
The demand for climate-smart crops like pearl millet could create new opportunities for farmers and encourage more sustainable agricultural practices.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 45%
Freshness 14%