Audio-Technica is relaunching its iconic portable turntable called the 'Sound Burger.' The limited edition turntable celebrates the 60th anniversary of Audio-Technica and the 40th anniversary of the turntable itself. The rereleased version of the turntable will feature new updates like Bluetooth compatibility, a USB-C charging cable, and more. The turntable boasts a red-accented exterior with black hits on the turntable and behind the logo.
“The response to the 60th-anniversary limited-edition model of the Sound Burger portable turntable was nothing less than extraordinary,” said the director of marketing at Audio-Technica US, Gary Boss. “[...] While the new model coming in the spring will not feature the 60th anniversary numbered badge, colour and packaging of the limited-edition version, it will be more widely accessible.”
Image Credit: Audio-Technica
What's Driving This Trend
- Portable Turntables
- The reimagined Product Release of Audio-Technica's 'Sound Burger' with updated features presents potential opportunities for Small Businesses and Direct-to-Consumer Market Growth.
- Bluetooth-compatible Audio Devices
- The integration of Bluetooth compatibility in the updated version of 'Sound Burger' presents opportunities for Disruptive Innovations in Streaming and Wireless Audio Technologies.
- Limited-edition Product Releases
- The successful response to the 60th-anniversary limited-edition model of 'Sound Burger' showcases the potential for NFT-based Limited-edition Releases to be a Disruptive Innovation in the Music Industry.
Who This Affects Most
- Consumer Electronics
- The updated version of Audio-Technica's 'Sound Burger' presents potential opportunities for Disruptive Innovations in the Portable Turntable Market for Consumer Electronics.
- Streaming Services
- Audio-Technica's updated 'Sound Burger' with Bluetooth compatibility features presents opportunities for Disruptive Innovations in the Streaming and Wireless Audio Technologies for Small Music Streaming Businesses.
- Digital Art and Music Aggregators
- The success of the 60th-anniversary limited-edition model of 'Sound Burger' shows the potential for Digital Art and Music Aggregators to utilize NFT-based Limited-edition Releases as a potential revenue stream.
