Sorry Dad is a label created by L.A.-based artist Cali Rockowitz that focuses on "simplicity, vulnerability, and empowerment." While the label's name is rooted in an apology, the brand is actually committed to helping women be unapologetic in the way they express themselves without bending to the constraints of the patriarchy.
The Sorry Dad range includes vintage-inspired oversized tees, elevated sweats, baseball hats, and face masks. Each piece features an artist element created by Rockowitz that embodies the brand's commitment to unfiltered feminist values. The pieces play with the ideas of femininity and feminism in the modern "selfie" age while boasting a minimal and understated aesthetic.
Consumers can shop the entire Sorry Dad range online.
Image Credit: Sorry Dad