The recently released SOPOPULAR SS12 Collection offers a wide variety of modern street-inspired styles for men. The collection, which was designed by Daniel Blechman, James and David Ardinastm, showcases an urban twist on everyday basics.
While the collection showcases plenty of tailored pieces, it also embodies many laidback and casual qualities. The SOPOPULAR SS1 Collection features streetwear complementary for many styles ranging from punk to preppy to hipster. Standout pieces in the collection include a graphic t-shirt that reads 'Even Though We're Popular' and a futuristic-like jacket with hidden pockets and detailed lining on the inside.