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The Sopopular Lookbook is Rainbowtastic

 - Mar 13, 2010   Updated: Jul 4 2011
References: notcouture
Sopopular released a great new collection that will have you observing all the colors of the rainbow. Obviously this Berlin-based label isn't afraid of making a bold statement.

Using really bright colors for backgrounds of their latest lookbook (as well as on the clothes themselves), the Sopopular collection is sure to be, well, so popular.

Check out the color explosion in this fun and youthful collection in the gallery.

Implications - As modern society moves towards much more liberal ways of thinking, designers are challenging traditional notions of what is perceived as desirable and undesirable. This particular example challenges people's compulsion to keep clothing pristine by incorporating colored blots to its design. Corporations looking to convey themselves as cutting-edge and forward-thinking may consider releasing products with design elements that completely contradict the norms of what is deemed desirable.