The Sophomore Spring 2010 Collection is Completely Laid Back

 - Jan 16, 2010
References: sophomorenyc & lifelounge
When I first looked through the Sophomore Spring 2010 campaign images, I honestly thought it was just a bunch of friends goofing off. It’s very reminiscent from the campaign Trend Hunter covered in which the designer had her actual friends model her designs.

I totally get it though. Why not have a quirky, laid back shoot for a quirky, laid back line? I mean, that’s certainly what the Sophomore Spring 2010 collection is.