This New SOPHNET. Collection Was Dropped for the Summer
Riley von Niessen — May 16, 2017 — Fashion
The latest SOPHNET. collection to drop is full of masculine streetwear pieces that can be paired together to create matching ensembles, or mismatched with ease.
The most unique pieces within the new SOPHNET. collection are the button-up shirts and shorts that have matching designs on them -- as they make use of a unique checkered pattern, which has vines of leaves layered over top of it in a neutral hue. Due to this, these pieces are immediately eye-catching, as the leaves generate a type of camouflage effect that invites the stares of passersby.
In addition to these matching pieces, the new SOPHNET. collection includes various graphic tees, and others that have patterns on the sides only.
The most unique pieces within the new SOPHNET. collection are the button-up shirts and shorts that have matching designs on them -- as they make use of a unique checkered pattern, which has vines of leaves layered over top of it in a neutral hue. Due to this, these pieces are immediately eye-catching, as the leaves generate a type of camouflage effect that invites the stares of passersby.
In addition to these matching pieces, the new SOPHNET. collection includes various graphic tees, and others that have patterns on the sides only.
Trend Themes
1. Matching Streetwear Ensembles - The trend of creating matching ensembles with unique designs and patterns is disrupting the fashion industry, offering opportunities for brands to stand out and attract attention.
2. Camouflage Effect - The use of a unique checkered pattern with layered leaf designs creates a camouflage effect that is disrupting traditional shirt and shorts designs, providing innovative opportunities for fashion brands.
3. Graphic Tees and Patterns - The trend of incorporating graphic tees and patterns on the sides only is offering disruptive innovation opportunities for apparel brands to create visually appealing and unique garments.
Industry Implications
1. Fashion - The fashion industry has the potential to embrace the trend of matching streetwear ensembles and innovative camouflage effects to captivate consumers and differentiate brands.
2. Apparel - In the apparel industry, there are disruptive innovation opportunities in creating unique graphic tees and incorporating patterns on the sides, appealing to consumers seeking distinctive style.
3. Streetwear - The streetwear industry can leverage the trend of creating matching ensembles and incorporating camouflage effects to disrupt the market and attract fashion-conscious consumers.
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