Norse Projects transports the highly stylized ethos of sophisticated outerwear to the world of rain gear. The brand recently launched a lookbook that showcases its offerings for the Spring 2019 season. The silhouettes are marked by aesthetic excellence as the cuts are made to be clean and timeless. As a result, individuals who purchase pieces from Norse Projects' capsule will have an easy time dressing the sophisticated outerwear up and down, depending on the occasion. Aside from the overall appeal, the garments are marked by supreme functionality as the brand collaborates with GORE-TEX which has been long identified to be the pioneer of 100% waterproof and highly breathable textiles.
The Norse Projects' collection boasts a few sophisticated outerwear silhouettes in a variety of subdued, city-appropriate colors. The Spring 2019 launch will also feature a sports cap and a bucket cap.
Why This Trend Is Growing
- Sophisticated Outerwear
- Opportunity to incorporate aesthetic excellence and functional design in outerwear to create clean and timeless pieces.
- Rain Gear
- Opportunity to innovate in the rain gear market by combining style and functionality with 100% waterproof and breathable textiles.
- Minimalist Design
- Opportunity to cater to individuals who appreciate minimalistic and elegant designs in their outerwear.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunities in the fashion industry by introducing stylish and functional outerwear staples.
- Outdoor Gear
- Opportunity to disrupt the outdoor gear industry by creating rain gear that combines style and functionality.
- Accessories
- Innovation opportunities in the accessories industry by designing sports caps and bucket caps to complement the sophisticated outerwear collection.
