The Sony A77 II is a DSLR camera which, despite being targeted towards amateur photographers, has features that rival many professional camera models. It is a follow-up to the Sony's A77 camera.
The highlight of the Sony AZZ II is its 79-point autofocus sensor, which includes 15 cross points within the central area of the sensor. This autofocus system is fast, accurate and performs well in all kinds of light conditions. A range of autofocus functions allow users to make the most out of those 79 autofocus points.
The camera also features a 24.3-megapixel APS-C CMOS sensor and Sony's BIONZ X image processor.
The Sony A77 II will be made available in June for $1,200. Buyers have the option of also obtaining a 16-50-mm lens for an extra $600.
Why This Trend Is Growing
- Pro-level Autofocus Sensor
- Disruptive innovation opportunity: Develop advanced autofocus sensor technology for other camera models and consumer electronics.
- 24.3-megapixel APS-C CMOS Sensor
- Disruptive innovation opportunity: Apply high-resolution CMOS sensor technology to other imaging devices, such as drone cameras or medical imaging equipment.
- BIONZ X Image Processor
- Disruptive innovation opportunity: Adapt the powerful image processing capabilities of the BIONZ X processor for other applications, such as real-time video processing in surveillance systems.
Industries Being Reshaped
- Consumer Electronics
- Disruptive innovation opportunity: Incorporate the advanced autofocus and image processing technologies into smartphones or tablets for enhanced photography capabilities.
- Photography Equipment
- Disruptive innovation opportunity: Develop high-performance autofocus sensors and image processors for professional-grade cameras that outperform current industry standards.
- Imaging Technology
- Disruptive innovation opportunity: Integrate the advanced autofocus and image processing technologies into medical imaging equipment to improve diagnostic accuracy and speed.
