Jo Malone London's Fragrance Combining Palette Encourages Scent-Mixing
Laura McQuarrie — February 27, 2019 — Fashion
References: jomalone & cosmeticsbusiness
Jo Malone London introduced not just a solid perfume but a portable Fragrance Combining Palette that encourages users to blend their own unique scents.
The sleek Fragrance Combining Palette can be filled with two fragrances of one's choosing, including options like Oid & Bergamot, Nectarine Blossom & Honey, Mimosa & Cardamom and many more. Naturally, these solid fragrances can be worn on their own or layered to create a completely custom scent based on personal preferences. These on-the-go palettes make application easy and much more controlled than a spray, as the scents can be applied where desired with a fingertip.
For those who are looking for ready-made pairings, Jo Malone London also offers The Luscious Pair, The Alluring Pair and The Delicious Pair, which matches the aromas of juicy fruits and fresh flowers.
The sleek Fragrance Combining Palette can be filled with two fragrances of one's choosing, including options like Oid & Bergamot, Nectarine Blossom & Honey, Mimosa & Cardamom and many more. Naturally, these solid fragrances can be worn on their own or layered to create a completely custom scent based on personal preferences. These on-the-go palettes make application easy and much more controlled than a spray, as the scents can be applied where desired with a fingertip.
For those who are looking for ready-made pairings, Jo Malone London also offers The Luscious Pair, The Alluring Pair and The Delicious Pair, which matches the aromas of juicy fruits and fresh flowers.
Trend Themes
1. Scent Mixing - The Fragrance Combining Palette encourages users to blend their own unique scents, opening opportunities for personalized fragrance experiences.
2. Portable Perfume - The solid perfume palettes offer on-the-go application, providing a convenient and controlled way to wear fragrances.
3. Custom Fragrance - Layering different scents from the palette allows users to create completely custom fragrances tailored to their personal preferences.
Industry Implications
1. Beauty - The beauty industry can embrace the trend of scent mixing to offer customizable perfume products and experiences.
2. Cosmetics - Cosmetics companies can capitalize on the demand for portable perfume by developing innovative packaging and application methods.
3. Retail - Retailers can introduce fragrance combining palettes as a new category of perfume products, attracting scent enthusiasts who enjoy experimenting and personalizing their fragrances.
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