The Scandinavian design firm Aurumania has created 10 bikes made out of solid 24-karat gold. Each one is created by hand and decorated with 600 Swarovski crystals.
To make riding a solid gold bike more comfortable, the limited-edition bicycles feature leather seats and horns. An Aurumania bike can be yours for €80,000.
Why the hefty price tag? Unlike other ‘gold’ bikes these are solid gold, not plated.
Implications - Luxurious supercars used to be the must-have purchase of the modern elite, but with the rise of environmentalism throughout the world, well-heeled consumers are looking for personalized bicycles to show off their riches. This solid gold bike stands head and shoulders above its gold-plated peers.