Camouflage-Detailed Joint Co-Ords

Hillside and Soldier Join Forces on the Solidier Militia

London-based streetwear imprint Hillside works in collaboration with local artist and designers Soldier to create a collaborative co-ord set dubbed the Soldier Militia. It fuses elements from both contributing efforts highlighting the technicalities by Hillside and bright camouflage prints true to Solider. The collaborative new look is a co-ord set that is entirely detailed with the camouflage pattern.

At the top is a full-length zipped jacket complete with a pullover hood. The base is entirely detailed in a blend of orange, beige, purple, and brown tones throughout the silhouette. Additional details of the jacket include the blacked-out zipper and a small storage pocket on the chest. The matching trousers are detailed with the same zipper and rounded out by custom co-branding on the knee.

Image Credit: Hillside, <a rel='nofollow' href='https://hypebeast.com/2023/2/hillside-soilder-boy-friend-collaboration-release-details'>hypebeast</a>, <a rel='nofollow' href='https://www.instagram.com/hillside.ltd/'>instagram</a>

Collaborative Streetwear
Opportunity for more joint ventures and co-creation in streetwear fashion with artists and designers.
Camouflage Prints
Increased use of bold camouflage prints in clothing and accessories fashion design.
Technical Streetwear
Integration of technical aspects in streetwear clothing design, such as zippers, cargo pockets, and pullover hoods.

Sectors Adopting This

Fashion Design
Opportunity for fashion designers to collaborate with local artists and create new co-branded designs inspired by street culture.
Streetwear Fashion
Growing market for streetwear fashion and accessories with bold designs, patterns and colors.
Techwear Fashion
Opportunity for streetwear fashion brands to innovate with technical clothing designs that incorporate utility and functionality with style.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 16%
Freshness 16%