With the first North American total solar eclipse in nearly 100 years coming up on August 21st, excited sky-gazers can celebrate the daytime darkness with these solar eclipse mugs. The decal on the mugs reacts to heat, changing from darkness to a full image when hot coffee or any other liquid is poured into them.
When cold, the mugs have images of the Sun's corona with a black space in the middle to represent the eclipse itself. Once liquid is poured in, the eclipse changes to reveal an image of the Sun on the colored side of the mug and the Moon on the black and white side.
The mugs hold 20 ounces of liquid, helping coffee drinkers to stay wired during the summer eclipse.
What's Driving This Trend
- Heat-changing Mugs
- Opportunity for innovative product designs that utilize heat-reactive decals.
- Solar Eclipse Merchandise
- Opportunity for creating unique and interactive products around major celestial events.
- Augmented Reality Drinkware
- Opportunity to integrate augmented reality technology into drinkware for an enhanced user experience.
Who This Affects Most
- Consumer Goods
- Opportunity for consumer goods companies to tap into the novelty market with heat-changing mugs.
- Event Merchandising
- Opportunity for event merchandising companies to offer unique merchandise for special occasions like solar eclipses.
- Augmented Reality
- Opportunity for the augmented reality industry to expand its applications into consumer products like drinkware.
