Inaugural Softly Hued Menswear

Sies Marjan Boasts Delicate and Colorful Fashion for Men

New York-based brand Sies Marjan is known for its sophisticated womenswear and for Fall/Winter 2018, the contemporary label is embarking on a fashion collection for men that boasts softly hued fabrics and minimalist silhouettes. The garments in this inaugural capsule are skillfully meant to "mirror the label's Fall/Winer 2018 women's offering." Establishing such a link ensures that the fashion brand's first venture in menswear is adequately inspired by recognizable style moves.

The softly hued range is definitely captivating. From the oversized fur vest to the silky gradient pieces, Sies Marjan's menswear collection is definitely highly sophisticated, strongly artistic and even somewhat experimental.

The Fall/Winter 2018 by Sies Marjan is set to hit retailers later in the season.

Softly-hued Menswear
Fashion brands can explore creating menswear collections featuring pastel and muted colors for a fresh and sophisticated twist.
Genderless Fashion
The idea of genderless or androgynous fashion is gaining momentum, and brands should consider creating designs that cater to all genders.
Minimalist Silhouettes
There is an opportunity for fashion brands to embrace minimalism in their designs for menswear, creating versatile and timeless pieces.

Industries Being Reshaped

Fashion
Fashion houses and designers can explore creating menswear collections that cater to a wider audience by incorporating softer colors and minimalist designs that are genderless and sophisticated in style.
Retail
Retailers can feature genderless, minimalist menswear collections to cater to a growing market looking for versatile, timeless, and sophisticated clothing with a fresh twist.
Textile Manufacturing
Manufacturers can explore creating fabrics and textiles that cater to the trend of softly hued and pastel-colored menswear, creating new and innovative materials that blend with minimalist and genderless designs.
SCORE
2.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 34%
Freshness 8%