Nike Schedules the Release of the Air Max 98 for the New Year
References: sneakerbardetroit & hypebeast
These soft pink sneakers by Nike are bound to generate some hype due to their elegantly delicate presence. The silhouettes exude a sporty aesthetic with a sophisticated feel that definitely elevates the model to a higher end casual shoe.
The new silhouette takes up the form of the original Air Max 98 model with an "upper that mixes mesh and leather overlays." This does not only contribute to the overall aesthetic of the soft pink sneakers but it also ensures that the footwear offering is secure, breathable and durable. The monochromatic upper and the delicately contrasting chunky white sole make for a perfect combination that allows for Nike's Air Max 98 to be a great option for a minimalist causal outfit.
The new silhouette takes up the form of the original Air Max 98 model with an "upper that mixes mesh and leather overlays." This does not only contribute to the overall aesthetic of the soft pink sneakers but it also ensures that the footwear offering is secure, breathable and durable. The monochromatic upper and the delicately contrasting chunky white sole make for a perfect combination that allows for Nike's Air Max 98 to be a great option for a minimalist causal outfit.
Trend Themes
1. Soft Pink Sneakers - Disruptive innovation opportunity: Create more gender-neutral color options for sneakers to appeal to a wider consumer base.
2. Sporty Aesthetic - Disruptive innovation opportunity: Develop sustainable materials and manufacturing processes to create sporty sneakers with a lower environmental impact.
3. Minimalist Casual Outfit - Disruptive innovation opportunity: Integrate technology into sneakers to provide personalized comfort and style options for a minimalist aesthetic.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilize augmented reality (AR) technology to create virtual try-on experiences for customers to test out sneakers before purchasing them.
2. Sportswear Manufacturing - Disruptive innovation opportunity: Incorporate 3D printing technology to customize and produce sneakers with unique designs and features.
3. Sustainable Fashion - Disruptive innovation opportunity: Develop biodegradable materials and circular supply chains to create eco-friendly sneakers that reduce waste and carbon footprint.
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