The Soft-Hearted Pillow is the Winner of the 2009 Pet Style News Editor’s Choice Award. The plush pillow holds a zippered pouch urn at the center. The urn is filled with pet cremains so that the grieving owner can hold and hug their deceased pet though it is gone.
The pillow was created by Patricia Moore of Naples, Florida after she lost her own dog. She says that she missed her dog so much that she wanted to create a product for pet owners that would soften their loss and give them something to hold onto. The Soft-Hearted Pillow complete with pouch is priced at about $125.