Sofmap's Digital Olive MP3 Player

 - Jul 16, 2007   Updated: Aug 22 2011
References: watch.impress.co.jp & gizmodo
This little MP3 player looks like a little olive but it opens up to reveal a player and two seperate speakers. The digital olive has a USB port and an SD card slot. You can also attach it to your existing player and it'll serve as a mini speaker system which will run for up to seven hours on one charge. Available for $50 in Japan starting on the 24th of July.

Implications - As technological advancements allow for more intelligent and sophisticated design, consumers are becoming increasingly interested in smaller, compact products. Businesses can appeal to buyers by creating items that allow for easy use and transportation, as public transportation in urban living continues to become more popular due to environmental and financial concerns.