With bold colors and patterns, socks have come to be fashionable accessories that help to perfectly accent a range of outfits, which has made getting socks as a gift much more exciting than it used to be. To make the act of unwrapping a pair of socks as a present even more enthralling, Gigs in Scotland is selling socks as entry tickets for some of the hottest music events coming up in the new year.
With a pair of these special Sock 'N' Roll socks, consumers are able to walk into events like TRNSMT and Summer Sessions, as they are each paired with a gift card that can be redeemed at Ticketmaster for upcoming music events in 2019. The socks from Gigs in Scotland are available in different colorways, as well as values: £25, £50 and £100.
What's Driving This Trend
- Gift Ticket Exchange
- Explore a gift ticket exchange platform that pave new ways of gifting tickets.
- Branded Wearable Tickets
- Develop a wearable ticketing system that serve both functional and aesthetic purpose.
- Incentivized Souvenir Tokens
- Experiment with incentivized souvenir tokens that could be redeemed for future events.
Who This Affects Most
- Event Marketing
- Event marketing companies can use modern innovations to create unprecedented event experiences.
- Fashion Merchandise
- Fashion merchandise businesses can experiment on wearable technology that combines style and function.
- Ticketing Services
- Ticketing services can develop unique ways to engage a wider demographic on the use of event tickets.
