It might seem as though adult toys sell themselves, but this social orgasm experiment shows that anything can benefit from some clever marketing tactics. In this case, the climax of a social orgasm is not only clever, but perhaps a little controversial as well. Of course, what's a good campaign without a little controversy?
Created for the Chile-based sex shop JapiJane by ad agency BBDO Chile, the social orgasm experiment was meant to illustrate the fact that women have a harder time reaching such a climax, yet the use of sex toys can elevate such an intimate experience between couples. Essentially, the use of a hashtag affected the intensity of a sex toy used by a woman, who was broadcasted live as she reached her "social orgasm."