There's a ton of social network charts out there, but this is the first one that I've seen that explores what your favorite social media site says about you as a person.
Anyone who dabbles in social media can usually tell a lot about a user based on how much and what they tweet and post about on their social media profiles. With that said, these social media charts from Santiago Tacoronte apply the ideas behind social media networks and apply them to the users, with some creepily accurate results. For example, Instagram users are visual dreamers who tend to change the course of the conversation a whole bunch. Google+ users are generally faithful to brands and are patient in getting what they want. Twitter users tend to be light and funny and interested in multiple topics. What does your favorite social media network say about you?
What Makes This Trend Stand Out
- Predictive Social Network Analysis
- Applying social media network characteristics to analyze user behavior and personality traits.
- Visual Dreamer Users
- Identifying Instagram users as creative individuals who influence conversations.
- Brand-faithful and Patient Users
- Recognizing Google+ users as loyal followers who are willing to wait for desired results.
Sectors Adopting This
- Social Media Analytics
- Developing tools and algorithms to analyze social media behavior and predict user personalities.
- Digital Advertising
- Targeting Instagram users for visual-based marketing campaigns.
- Brand Loyalty Strategies
- Creating marketing strategies to engage and retain brand-loyal Google+ users.
