The Snow White Swan is a remarkable creation that turns paper into an accurate representation of a long-necked white swan. The body and the bend of the neck are so perfect that from far away you may be convinced that you are looking at a real swan.
The Snow White Swan required 400 pieces of paper -- all of which were recycled paper -- to create the 3D piece. The object functions as a unique step forward for the green movement.
Implications - The eco movement has informed the ethics of a new generation of consumers. These consumers value efficient planning and the minimization of waste of products. Companies that can imbue value into discarded elements for their production process will be poised to capture this consumer group.