Earlier this week, KITH's Ronnie Fieg introduced a collection in collaboration with New Balance, where the duo showcases sneakers inspired by United Arrows & Son and nonnative -- now he drops a capsule of sneaker-matching tracksuits to complement the series. The special collection is currently comprised of tracksuits, tees, sweaters, and hats as well. The tracksuits are designed to take on the same colorway as the sneakers and are constructed from the label's premium track fabric material that is custom-milled.
There are co-branding details over the neck and collar of the track jackets and down the legs of the track pants. The cotton fleece sweaters are adorned with taped seams, custom zippers, and additional co-branding details. The tees are complete with a pocket at the front and made from cotton jersey.
Key Themes Behind This Trend
- Sneaker-matching Apparel
- Opportunity for apparel brands to create collections of tracksuits, tees, sweaters, and hats that match popular sneakers.
- Collaborative Capsules
- Opportunity for brands to collaborate with sneaker designers to create special collections of matching apparel and footwear.
- Premium Track Fabric
- Opportunity for textile manufacturers to develop custom-milled track fabric material for tracksuits that offer a premium look and feel.
Where This Applies
- Apparel Manufacturing
- Opportunity for apparel manufacturers to produce tracksuits, tees, and sweaters that match popular sneaker colorways.
- Fashion Retail
- Opportunity for fashion retailers to carry exclusive collaborative collections of sneaker-matching apparel and footwear.
- Textile Production
- Opportunity for textile producers to supply premium track fabric material for tracksuit manufacturers and fashion brands.
