The SnapSnap is a new camera strap that makes carrying around one's camera less of a pain in the neck.
DSLR cameras are great for taking beautiful pictures, but their biggest drawback is weight. Though they may only weigh a few hundred grams, that can feel like a ton after hours of hanging around a traveler's neck while they photograph a new locale. The SnapSnap transfers the weight of one's camera onto their backpack straps, eliminating the tension on their necks in the process.
The most convenient aspect of the SnapSnap strap is its magnetic clips. Simply by lifting the strap near one's backpack connectors, the magnets will automatically clip on and hold the camera. Then, when the opportunity for a picture arises, those magnets will snap apart with a light tug.