Snap Accelerate Helps VC-Backed Start-Ups Leverage Snap for Business
Laura McQuarrie — December 22, 2017 — Business
References: developers.snapchat & campaignlive
'Snap Accelerate' is the name of a new accelerator program for VC-backed mobile start-ups that desire the resources and support to "kickstart and scale [a] business with Snap."
The accelerator for consumer-focused mobile commerce, entertainment and gaming companies is offered at different tiers, beginning with the most cost-effective Kickstart, Sprint and Scale, which offer different resources based on a business' needs.
One of the first businesses to join Snap Accelerate is a start-up out of the Netherlands called 'Bux,' which is a Millennial-targeted financial mobile app. As a result of enrolling in the program, Bux anticipates that it will be better able to connect with young generations and leverage Snapchat's many tools and advertising tactics.
The accelerator for consumer-focused mobile commerce, entertainment and gaming companies is offered at different tiers, beginning with the most cost-effective Kickstart, Sprint and Scale, which offer different resources based on a business' needs.
One of the first businesses to join Snap Accelerate is a start-up out of the Netherlands called 'Bux,' which is a Millennial-targeted financial mobile app. As a result of enrolling in the program, Bux anticipates that it will be better able to connect with young generations and leverage Snapchat's many tools and advertising tactics.
Trend Themes
1. Startup Accelerators for Mobile Consumer-focused Companies - Snap Accelerate offers an opportunity for mobile consumer-focused startups to leverage Snap for Business.
2. Resource Tiers for Accelerators - Snap Accelerate offers different tiers of resources based on a business’ needs.
3. Financial Mobile Apps - The success of Bux in the Netherlands highlights a trend towards Millennial-targeted financial mobile apps.
Industry Implications
1. Mobile Commerce - Snap Accelerate has a specific focus on mobile commerce.
2. Entertainment - Snap Accelerate is also geared towards entertainment mobile startups.
3. Gaming - Snap Accelerate is also focused on gaming startups leveraging the platform.
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