The iQOS smokeless cigarette from Philip Morris has been developed as an alternative to traditional cigarettes that takes an alternative approach to tobacco use. The device works by heating HEET sticks inside the unit instead of being burned, which is reported by the brand to decrease the amount of chemicals released when compared to traditional cigarettes. The slim device is designed with the preferences of smokers in mind to help them make the transition from cigarettes over to the smoke-free alternative.
The iQOS smokeless cigarette will deliver six minutes of use or 14 puffs per HEET stick, which helps it to be more closely aligned with traditional tobacco use in contrast to vaping. The device is being made available for purchase in several markets around the world.