Chinatown Market Drops a 14-Karat Gold Necklace
References: thechinatownmarket & highsnobiety
In 2018, Chinatown Market earned its place in the world as a celebrated contemporary streetwear brand and now, the stylish label is releasing a minimalist smiley face pendant. The jewelry piece proves to be cute, with a noninvasive and chic aesthetic. Its minimalist silhouette is definitely a point of interest.
The golden smiley face pendant is manufactured in collaboration with New York City-based The M Jewelers. The motif is informed by Chinatown Market’s logo. The necklace is plated with 14-karat gold. In addition, it comes with a 20’’ gold chain.
Chinatown Market x The M Jewelers’ smiley face pendant is available online for an accessible price — $98 USD. The accessory comes in a slick dual-branded box.
The golden smiley face pendant is manufactured in collaboration with New York City-based The M Jewelers. The motif is informed by Chinatown Market’s logo. The necklace is plated with 14-karat gold. In addition, it comes with a 20’’ gold chain.
Chinatown Market x The M Jewelers’ smiley face pendant is available online for an accessible price — $98 USD. The accessory comes in a slick dual-branded box.
Trend Themes
1. Contemporary Streetwear - Disruptive innovation opportunity: Create minimalist, noninvasive jewelry pieces with a chic aesthetic.
2. Collaborative Manufacturing - Disruptive innovation opportunity: Partner with other brands to create unique and mutually beneficial collaborations in the jewelry industry.
3. Affordable Luxury - Disruptive innovation opportunity: Develop high-quality, gold-plated jewelry at accessible prices.
Industry Implications
1. Streetwear - Disruptive innovation opportunity: Integrate streetwear fashion with jewelry designs to cater to a new target audience.
2. Manufacturing - Disruptive innovation opportunity: Utilize collaborative manufacturing processes to create exclusive and limited-edition jewelry pieces.
3. Jewelry - Disruptive innovation opportunity: Combine contemporary aesthetics with traditional jewelry designs to create unique fashion accessories.
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