Xiaomi Releases The MIJIA Smart Neck Massager for The Chinese Market
Mickey Phoon — April 14, 2023 — Tech
References: gizmochina
Xiaomi has released its latest smart-designed neck massager called the MIJIA Smart Neck Massager. The neck massager arrives with four massage heads arranged in a trapezoidal shape. The design allows the device to cover the neck, shoulders, and upper trapezius muscles. The massage heads are also designed to imitate the hand motions of pushing, turning, and kneading movements to resemble a soothing massage.
The MIJIA Smart Neck Massager features a built-in heating therapy, which uses constant heat compression to stimulate neck microcirculation and relieve muscle tension. The heating feature contains two levels of intensity. Another feature of the neck massager is the adjustable massage intensity level. The pull belt can adjust the massage head, or consumers can pull on it personally for added pressure, allowing them to customize their massage experience to their preference while targeting specific areas of tension and stiffness. Additionally, the neck massager is lightweight and portable, with a rechargeable battery offering 8 hours of use on a single charge. The product is now available for 269 RMB.
Image Credit: Xiaomi
The MIJIA Smart Neck Massager features a built-in heating therapy, which uses constant heat compression to stimulate neck microcirculation and relieve muscle tension. The heating feature contains two levels of intensity. Another feature of the neck massager is the adjustable massage intensity level. The pull belt can adjust the massage head, or consumers can pull on it personally for added pressure, allowing them to customize their massage experience to their preference while targeting specific areas of tension and stiffness. Additionally, the neck massager is lightweight and portable, with a rechargeable battery offering 8 hours of use on a single charge. The product is now available for 269 RMB.
Image Credit: Xiaomi
Trend Themes
1. Smart Neck Massagers - There is a growing trend towards the development of smart-designed neck massagers with features such as heating therapy and adjustable massage intensity levels.
2. Portable Massage Devices - Increasingly, consumers are looking for lightweight and portable massage devices that can be easily used at home or on-the-go.
3. Customizable Massage Experience - The demand for customizable massage experiences with adjustable pressure levels is on the rise, allowing consumers to target specific areas of tension and stiffness.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore opportunities to integrate smart technology into massage devices and provide personalized massage experiences.
2. Consumer Electronics - Consumer electronics companies can develop portable and rechargeable massage devices that offer features such as heating therapy and adjustable massage intensity levels.
3. E-commerce - E-commerce platforms can capitalize on the trend towards portable and customizable massage devices by offering a diverse range of neck massagers with different features and price points.
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