Smartphone TV Remotes

Pronto is a Smart Phone Remote and a Personal TV Guide

To help homeowners simplify the number of remotes that come with a home entertainment system, there's Pronto, a smart phone remote.

Rather than offering another universal remote to clutter up your home, with the use of Seamless Bluetooth Smart technology, Pronto transforms an iPhone or iPad into a TV remote control. As well as being able to control the TV, DVD and other entertainment equipment through the app, Pronto is a guide to all your favorite shows, reminding you when to tune in and suggesting what to watch next.

In terms of setup, Bluetooth and 360-degree infrared detection makes it easy to connect electronic devices. Since you most likely have your phone on you at all times, there's a lot less of a chance of ever losing the TV remote.

Smartphone Remote Controls
The trend of using smartphones as universal remote controls presents disruptive innovation opportunities in the home entertainment industry.
Seamless Bluetooth Smart Technology
The trend of integrating Seamless Bluetooth Smart technology into devices opens up disruptive innovation opportunities in the home entertainment industry.
TV Guide Mobile Apps
The trend of TV guide mobile apps offers disruptive innovation opportunities in the media and entertainment industry.

Industries Being Reshaped

Home Entertainment
The home entertainment industry can explore disruptive innovation opportunities by leveraging smartphone remote controls and integrating Seamless Bluetooth Smart technology.
Mobile Device
The mobile device industry can capitalize on the trend of using smartphones as universal remote controls and developing TV guide mobile apps.
Media and Entertainment
The media and entertainment industry can embrace disruptive innovation opportunities by leveraging TV guide mobile apps and integrating Seamless Bluetooth Smart technology.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 44%
Freshness 8%