The 'smallgroup' design Kickstarter project is a really interesting one that laser cuts a message into cards. This specific project is geared towards the 'thank you' card. Sometimes the best way to say thanks to someone else is with a card with a laser cut message.
The smallgroup project has been successful enough to reach its funding target on Kickstarter. I will be really interested to see future projects from the smallgroup design collective. This is one of those gifts that would be great for just about anyone.
Implications - Youth consumers are attracted to innovative design concepts that are quirky and original. Designs like these express the uniqueness of this demographic. Companies should consider how to offer one-off creations that reflect the originality of this consumer base.