Many people have some shred of competitive edge, and when it comes to food, this Slyman's Restaurant campaign delivers a challenge to those who may feel so obliged -- or sufficiently hungry.
The Cleveland brasserie prides itself on all-American meals, serving up sandwiches fit for those with epic appetites. These print ads have been designed by the Liggett Stashower advertising agency, and include snapshots of the diner's menu items, labeled with hand-written checks describing the jocular side to the consumption of such excessive servings.
"Gastronomic bliss" is promised along with some carpel tunnel symptoms, the New York "Big Apple" tagline is challenged by comparison and a "belt check" is proposed to replace the coat check. Between the images and the phrases wrapped up in the Slyman's Restaurant campaign, could you down one of these meals?